Building the
Infrastructure of
Global Motorsport
We build and operate proprietary technology infrastructure across global motorsport — combining strategic partnerships, commercial intelligence, and AI-driven platforms to create durable competitive moats.
Our Story
From F1 to the Boardroom
Let's Go Racing didn't start in a boardroom.
It started in the garage.
Rob Scott began as a Formula 1 test driver for Niki Lauda at Ferrari, later racing with Porsche in LeMans.
He saw firsthand how motorsport creates emotion — and how, when structured correctly, it drives enterprise growth. After racing, he built and scaled multiple technology companies, leading five startups and five corporate turnarounds across cybersecurity and technology.
That dual fluency — inside the car and inside the boardroom — is the foundation of everything Let's Go Racing does.
The Market Problem
Motorsport Has a
Structural Gap
Over $80B is spent globally on sports sponsorships every year. Yet most brands can't measure what they're getting — and most deals are built on exposure, not outcomes.
Meanwhile, the physical infrastructure of motorsport — connectivity, broadcast, fan experience — remains largely untouched by modern technology. That's the double opportunity.
What Brands Expect
- ✓Clear ROI targets
- ✓Strategic alignment
- ✓Measurable outcomes
- ✓Long-term value creation
What They Usually Get
- ✗Exposure-based deals
- ✗Misaligned partners
- ✗No structured tracking
- ✗Value dilution over time
Our Answer
One Integrated
Infrastructure Stack
We built one integrated answer to motorsport's structural gap — aerial infrastructure and immersive fan technology working as a single system.
Aerial Infrastructure
Altaeros
Autonomous aerostat-based platforms delivering persistent aerial broadband, broadcast infrastructure, and brand activation from the sky — a first-of-its-kind capability for motorsport venues.
- Persistent aerial connectivity
- Broadcast infrastructure
- Sky-level brand activation
Fan Experience
Vmocion
Immersive, motion-driven fan experiences that bring the physical sensation of motorsport to audiences worldwide — transforming passive spectators into active participants.
- Motion-driven immersion
- Global audience reach
- New activation surfaces
Two capabilities. One compounding advantage.
Altaeros gives us physical presence in the airspace above venues. Vmocion turns that presence into fan engagement that sponsors can activate. Together, they make Let's Go Racing a motorsport company that can sell, deliver, and measure a complete partnership — not just a logo on a car. Our current exclusive commercial partnerships with Altaeros and Vmocion are the foundation — with Series A capital earmarked to deepen these into strategic equity co-investment positions.
Cognizant & Aston Martin F1:
From Phone Call to $400M
Before the full stack existed, the insight alone — matching the right brand to the right team — was worth $400M.
The Insight: Cognizant didn't need a logo on a car. They needed a strategic partner aligned with innovation and precision. We matched them with Aston Martin F1 — and the partnership drove $200M+ in new revenue within 18 months while opening doors to a network of 28+ premium brands.
The Lesson: When executed strategically, sports partnerships become commercial growth engines — not just visibility plays. Now we've built the infrastructure to do this systematically, at scale.
Our Model
Two engines. Working together.
Operations build the insight and relationships. Capital formalizes them into durable positions. Each reinforces the other.
Infrastructure & Operations
We build durable infrastructure across motorsport through:
- Exclusive commercial partnerships with Altaeros (aerial infrastructure) and Vmocion (fan experience technology)
- AI-driven sponsorship intelligence
- Premium commercial and brand partnerships across global series
- Strategic access across global racing environments built on 10+ years of relationships
Strategic Capital
As we scale, we deploy capital to deepen and formalize our infrastructure positions:
- Converting exclusive commercial partnerships with Altaeros and Vmocion into strategic equity positions
- Minority stakes in teams and emerging series
- Motorsport-adjacent infrastructure businesses with recurring revenue
We invest where we already have insight.
The Evolution
The Path Forward
Three pillars define our long-term position in global motorsport.
Why Motorsport
The Opportunity
Few sports combine brand gravity, asset scarcity, and enterprise access the way racing does.
Our Approach
Capital + Operations
Exclusive commercial partnerships with Altaeros and Vmocion today become deeper equity positions as we deploy Series A capital — a proven pathway from operator to owner.
The Future
Long-Term Ownership
Building a diversified portfolio supported by commercial systems and intelligent infrastructure.
Ready to shape the future of motorsport?