We own
what we sell.
LGS Group operates three businesses at the intersection of sport, technology, and capital: Let's Go Racing builds proprietary motorsport infrastructure. Let's Go Golfing creates premium competitive formats with elite athletes. WinWinAI measures what every partnership is actually worth. The unifying principle is simple: own the asset, control the system, prove the outcome.
Our Mission
Three businesses.
One integrated system.
Our business is structured around three verticals—Racing, Golf, and Tech Innovation—each designed to create lasting value at the intersection of sport, culture, and technology.
We create original IP, launch innovative formats like the Celebrity Athlete Golf Tour, and deploy proprietary technology like WinWinAI—our AI-powered engine that brings precision, ROI, and scale to sports partnerships.
What Defines Us
Our DNA
Builders, Not Agents
We don't broker deals—we build ecosystems. Original IP, proprietary tech, and scalable platforms designed to last.
Global Network
Backed by an advisory network of 45+ global operators across sports, tech, media, and finance.
Proven Track Record
Led by founders with 30+ successful exits, bringing operational excellence and bold vision.
Culture-First Approach
We believe the best partnerships live at the intersection of sport, culture, and technology. With 30+ years of combined experience, we've built the relationships and credibility to prove it.
Leadership Team
Leadership Team
Operators, founders, and builders with 30+ exits and $1.2B+ in shareholder returns.
Our Vision
Where this
goes next.
The three verticals are the foundation. The next layer is acquisition: media analytics platforms, athlete management technology, and emerging sports properties that compound the value of what we already own. WinWinAI becomes the connective tissue across all of it — the standard for how partnerships get priced, matched, and measured.
Our founders have done this 30+ times before, across cybersecurity, technology, and sport. Same playbook. Bigger field.
Global Advisory Network
Industry Leaders & Strategic Partners
A world-class network of executives, entrepreneurs, and innovators across finance, technology, sports, and media driving LGS forward.
John Hinshaw
Global Operations & Transformation
Former Group COO at HSBC with expertise in global operations and digital transformation. Board experience with Bank of New York Mellon, DocuSign, Sysco Foods, and Illumio.
Mark Jeffries
Communications & Event Strategy
Renowned communications expert with 20+ years engaging audiences globally. Keynote speaker who has moderated events for IBM, Oracle, SAP, and EY.
Craig Hinkley
Technology Executive Leadership
CEO of CloudBolt Software advancing hybrid cloud financial management. Former CEO of WhiteHat Security (Synopsys) with extensive SaaS experience.
Mark Forchette
Medical Technology & Innovation
President & CEO of OptiMedica, led successful acquisition by Abbott Laboratories. VP of Global Marketing at Alcon expanding market share.
Stephen Robb
Technology & Motorsports Strategy
25+ years in technology leadership. Grew LaSalle Solutions from $7M to $425M before acquisition by Trace3. Motorsports marketing expert.
Stephen Brackett
Alternative Investments & Finance
President, co-Head of Alternative Investments at SKK managing PE, VC, and hedge funds. Launched investment divisions at ING Bank and Manulife.
Joel Comer
Financial Services & Banking
Managing Director at Piper Sandler's financial services group specializing in banking strategy and asset liability management.
Ian Vickers
Cybersecurity & Community Leadership
Founder of METCLOUD since 2017, built award-winning cybersecurity platform. Established West Midlands Cyber Resilience Centre.
Ready to join
our network?
We're always looking for strategic partners, operators, and leaders who share our vision for the future of sports and technology.
Get In Touch